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Audi Q9 "Horch" Flagship SUV Spied Ahead of Launch

Spy shots have revealed Audi's upcoming Q9 flagship SUV, with its "Horch" luxury variant showcasing a distinctive vertical grille. The model is expected to challenge high-end competitors like the Mercedes-Maybach GLS.

3 July 2026
Audi Q9 "Horch" Flagship SUV Spied Ahead of Launch
Image is an AI-generated illustration

Audi is nearing the reveal of its new flagship SUV, the Q9, with recent spy photos capturing the "Horch" luxury variant. The vehicle features a distinctive vertical grille design, setting it apart in Audi's lineup and positioning it to compete directly with established luxury SUVs such as the Mercedes-Maybach GLS. Pricing is anticipated to start at a minimum of 120,000 euros.

The latest images confirm that the vertical bars on the grille are an intentional design element, not part of the camouflage. While Audi has not announced an official release date, the Q9's global debut is expected within the coming weeks. The testing phase appears to be in its final stages, with engineers working to refine performance and address any potential issues.

With a length exceeding five meters and a wheelbase over three meters, the Q9 firmly enters the full-size luxury SUV segment. Design cues include a repositioned license plate area on the rear bumper and a concealed exhaust system, complemented by flat decorative elements for a sportier aesthetic.

Inside, the Q9 is expected to offer flexible seating configurations, including a four-seat "executive" layout that emphasizes rear passenger space and comfort. Features are rumored to surpass even the A8's luxury offerings. Powertrain options are anticipated to include a 3.0-liter V6 TDI diesel and a 4.0-liter twin-turbo V8 gasoline engine, both paired with quattro all-wheel drive and an 8-speed automatic transmission. A plug-in hybrid variant may also be introduced later.

Original source: ithome.com