Audience Town and Cotality Expand Data Alliance
Audience Town and Cotality are combining pre-mover intent intelligence with post-mover property data to cover the full home buyer journey. The new comprehensive solution is now available.
LOGAN, Utah – July 15, 2026 – Audience Town and Cotality are expanding their data alliance, integrating Audience Town's pre-mover intent intelligence with Cotality's post-mover property and location data.
The expanded alliance aims to provide the industry's first complete, activatable audience solution that covers the entire home buyer journey. This integration is designed to enable more precise targeting for advertisers seeking to reach consumers before, during, and after a move.
The collaboration has already produced more than fifty programmatic audience segments, available through major advertising platforms including LiveRamp, The Trade Desk, and Google's DV360. These segments are built upon data from both companies, incorporating Audience Town's insights on 280 million U.S. adults and 120 million households, alongside Cotality's billions of property lifecycle signals.
Audience Town CEO Ed Carey stated that moving is a commercially significant moment in a consumer's life that has been underserved by data. "Together, we have built the most complete view of the home mover that has ever existed," Carey said. Sachin Rajpal of Cotality added that the alliance merges two complementary data assets to create a seamless, end-to-end view of the home mover.