Aviva Aesthetics acquires Allenby Cosmetic Dermatology to enter Florida market

Aviva Aesthetics announced the acquisition of Allenby Cosmetic Dermatology, marking the company’s formal expansion into the Florida medical aesthetics market. Dr. Janet Allenby, the practice founder, will join the Chicago-based organization as part of its strategy to consolidate founder-led aesthetic clinics under a unified operational platform.

The deal represents a shift in the fragmented aesthetic dermatology sector, where national platforms are increasingly acquiring independent practices to achieve economies of scale. By joining Aviva, the Florida practice gains access to centralized administrative, supply chain, and marketing infrastructure, while the parent company increases its footprint in the competitive Southeast region.

Dr. Allenby will continue to manage clinical operations, maintaining continuity for the practice's existing patient base. The partnership aligns with Aviva's ongoing growth strategy to integrate specialized dermatological services into its broader national portfolio.