AVM Renames to FRITZ! GmbH
German communications specialist AVM has officially changed its company name to FRITZ! GmbH. The rebranding aligns the company more closely with its well-known product brand.
Berlin-based communications specialist AVM has officially changed its company name to FRITZ! GmbH. This rebranding strategy aims to capitalize on the strong brand recognition and high customer popularity of its successful FRITZ! products.
The name change exclusively affects the corporate designation; no changes are expected for partners or customers. AVM GmbH is now FRITZ! GmbH. The company notes that FRITZ! enjoys approximately 80 percent brand awareness in Germany and significant customer relevance, prompting the shift to create a clearer, unified identity.
FRITZ! is a leading European provider of broadband internet and smart home solutions. The company, formerly known as AVM, has developed and manufactured its products in Europe since 1986. In 2024, FRITZ! reported a revenue of 630 million euros with 900 employees.