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AWS Training and Certification outlines methods to increase certified employees

Amazon Web Services (AWS) Training and Certification has released guidance detailing five strategies for organizations to increase the number of AWS-certified employees.

4 June 2026
AWS Training and Certification outlines methods to increase certified employees

Amazon Web Services (AWS) Training and Certification has published a guide for organizations looking to increase their AWS-certified workforce. The guidance highlights the importance of cloud certifications in partner selection, with 95% of customers considering them important and 85% citing them as a deciding factor when choosing an AWS Partner.

AWS Certifications demonstrate an individual's understanding of AWS best practices, architectures, and services, enabling them to recommend solutions aligned with customer requirements. These certifications are widely recognized and serve as a mark of credibility and expertise in the industry.

The process of obtaining certifications can be perceived as challenging, with common concerns including the difficulty, time commitment, and the potential for certified employees to seek opportunities elsewhere due to high demand. AWS acknowledges these potential hurdles for both individuals and organizations.

To address these challenges, AWS outlines five proven methods to motivate employees towards pursuing certifications. Implementing thoughtful incentive strategies can cultivate a more loyal and engaged workplace culture, while simultaneously upskilling the workforce. The post references examples from AWS Partners such as Alpha Omega, Bell Canada, Compie Technologies, and Hyland, showcasing successful approaches to encouraging certification pursuits.

Original source: aws.amazon.com