Azoma CTO Discusses Merchant Infrastructure for AI Shopping Agents
Azoma Chief Technology Officer Timur Luguev outlined the company's view of the market for AI agent-driven e-commerce, highlighting the need for new merchant storefronts.
Azoma's Chief Technology Officer (CTO), Timur Luguev, has detailed the company's perspective on its market and its role in the evolving landscape of e-commerce.
Luguev defines Azoma's market as "merchant infrastructure for agent e-commerce." He explains that as personal AI agents increasingly shop on behalf of consumers, merchants require a new type of storefront. These storefronts must be built for AI agents rather than for human browsing.
Azoma is developing these agent-focused storefronts and the underlying merchant protocol layer. The company aims to connect brands and retailers to "the next generation of shopping." This development aligns with broader industry shifts towards automation and AI in consumer behavior.
Luguev emphasizes that merchants must adapt to this change by creating digital environments optimized for AI agents. This adaptation is crucial for remaining competitive in the future of online retail and requires new technological solutions and protocols for agent-to-agent commerce.