Babbel Expands to B2B Market with Tillo Partnership

Language learning platform Babbel has entered the business-to-business (B2B) rewards and incentives market, offering its gift cards through a partnership with Tillo. This move makes Babbel's subscription access available to companies in the United States, United Kingdom, France, Germany, Spain, and Italy.

The integration with Tillo's global network will allow businesses to distribute Babbel subscriptions as part of employee or customer incentive programs. Companies can purchase and digitally distribute these gift cards through Tillo's platform.

This expansion signifies Babbel's strategic effort to grow its presence in the B2B sector. The company aims to position itself as a provider of corporate language training solutions, extending beyond its primary consumer base.

Babbel's gift cards provide access to its multilingual language courses, which are designed with a focus on conversational skills. The company reports having over 10 million paying subscribers worldwide.