Baby Dior Unveils New Children's Fragrance "Bonne Étoile"

Baby Dior, under the LVMH luxury group, has introduced "Bonne Étoile," a new alcohol-free eau de senteur designed for children. The fragrance is formulated with 98% natural origin ingredients.

The scent was developed by Francis Kurkdjian, Director of Perfume Creation for Parfums Christian Dior, in collaboration with Cordélia de Castellane, Artistic Director for Baby Dior collections. Kurkdjian described the fragrance as a blend of pear, rose, and green notes, softened with comforting musk.

Kurkdjian aimed to move away from traditional childhood scents like orange blossom, seeking a more comforting aroma. "Bonne Étoile" is accompanied by a line of bath products for babies, including a melting foam wash and a nurturing lotion, all using natural ingredients.

The collection's packaging features a special Toile de Jouy print created by de Castellane. This launch aligns with the brand's heritage, echoing Christian Dior's vision of capturing childhood magic in scent. The Baby Dior line was first established in 1967.