Backroads reports 20 percent rise in multi-generational winter travel bookings
Active travel operator Backroads has seen a nearly 20 percent increase in family bookings for the upcoming winter season, driven by a growing trend in multi-generational adventure travel.
Adventure travel company Backroads reported a 19 percent increase in family holiday bookings for the upcoming winter season. The data points to a broader shift in travel preferences, with more multi-generational groups opting for active itineraries over traditional vacation models.
The bookings encompass a range of outdoor activities including surfing and cycling, designed to accommodate participants across different age groups. This trend toward experiential travel suggests that families are increasingly prioritizing group activities that facilitate shared experiences.
Industry analysts note that the multi-generational travel sector has gained significant momentum post-pandemic. Backroads' current booking metrics underscore a sustained demand for structured, high-activity group excursions during the winter months.