Baidu to Power Apple's AI Search in China

Apple is entering into a partnership with Baidu to bring artificial intelligence-powered search capabilities to iPhones in China. Sources indicate Baidu will develop the AI search experience, which will be incorporated into Apple's upcoming Apple Intelligence suite.

The collaboration aims to enhance Siri and provide capabilities for image and text understanding, specifically tailored for the Chinese market. The underlying AI functionalities will be powered by Alibaba's Qwen large language model. This integration is expected to deliver a more localized and system-level Apple Intelligence experience for Chinese users.

The new features are anticipated to roll out with the official iOS release later this fall. This move reflects Apple's strategy to adapt its services for key global markets and provide a more relevant user experience.