Baidu to Rename Baijiahao App as Baidu Live Companion
Baidu will rename its Baijiahao app to Baidu Live Companion on September 22. The shift will direct the app's focus more toward livestreaming.
Chinese technology firm Baidu announced it will rename its Baijiahao app to Baidu Live Companion effective September 22. The change signifies a strategic adjustment to emphasize the app's capabilities for livestreaming content.
Existing user accounts, historical content, and accumulated earnings will remain unaffected by the transition. Baidu stated that creators not focused on livestreaming will continue to manage their work through the creation center within the main Baidu app.
Creators specializing in livestreaming will utilize the newly renamed Baidu Live Companion app. This move appears to be part of Baidu's strategy to bolster its presence in the expanding market for live broadcast content.