Bastard Burgers partners with Call of Duty for Black Ops 6 launch

Bastard Burgers is collaborating with Activision for the launch of its video game, Call of Duty: Black Ops 6, scheduled for release on October 25, 2024. As the exclusive Nordic restaurant partner, Bastard Burgers will offer a specially created "The Rogue Agent" burger across its locations in Sweden, Norway, and Finland, starting on the game's release day.

Customers who purchase "The Rogue Agent" burger will receive exclusive in-game items for Call of Duty: Black Ops 6. An initial purchase, verified via a QR code on the wrapper, grants a 90s-inspired emblem, weapon charm, and calling card. A second burger purchase unlocks 30 minutes of double weapon XP.

The partnership will see Bastard Burgers restaurants decorated in a theme inspired by the game. Flagship locations in Stockholm, Oslo, and Helsinki will feature custom artwork by artist Marc UÅ. "We are very proud that Call of Duty reached out to us... It’s an incredibly fun and rewarding collaboration for us," stated Annika Elworth, Head of Marketing at Bastard Burgers.

The "The Rogue Agent" burger, featuring cheese, Bastard's original dressing, red onion, tomato, and lettuce, will be available with either a meat or plant-based patty. It can be purchased as a burger only or as a meal with fries and a soda. The promotional burger will be available from October 24 to November 26, 2024, excluding airport locations.