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Battlefield 6 Developer: We Won't Blindly Follow Competitors

Battlefield 6's VP of European Studios, Rebecka Coutaz, stated the development team focuses on player needs rather than competitor actions. The game has seen a successful launch and strong sales.

4 October 2026

IT Home reported on October 4 that Battlefield 6 has achieved significant commercial success and critical acclaim following its launch. Unlike some previous installments, the game has received a positive reception and experienced strong sales.

The title, developed by DICE and its collaborating teams, sold over 7 million units within its first three days and secured the position of the best-selling game of 2025 in the United States. The launch process was reportedly smoother than that of Battlefield 2042.

In an interview with GamesIndustry, Rebecka Coutaz, VP and General Manager of DICE Europe, emphasized that the studio is not resting on its laurels. Instead, the team is focused on player feedback and technological advancements to guide the future direction of the series.

Coutaz noted that while competition can drive developers to take risks and be creative, the company will not blindly follow competitors. She stressed that Battlefield's development is driven by a strong belief in its own vision and a commitment to listening to core players' needs, rather than imitating other games. Ultimately, the team's efforts are measured by player engagement and enjoyment.

Original source: ithome.com