BCG: Longevity Market Leaves $350 Billion in Unmet Demand From Women in Menopause
A BCG survey of 10,600 people reveals that women in perimenopause or menopause are highly engaged but dissatisfied consumers in the longevity market.
A new survey by Boston Consulting Group (BCG) of 10,600 individuals indicates that women experiencing perimenopause or menopause represent a significant, yet among the least satisfied, consumer group in the longevity market. These women already outspend other age groups on health and wellness-related products and services.
The study found that one-third of women in this age group would increase their spending if suitable products or services better met their needs. This suggests a substantial untapped demand within the market, potentially valued at up to $350 billion.
The report highlights that women in perimenopause and menopause are highly engaged with solutions related to aging. While their commitment to the market is high, their satisfaction with current offerings often remains low. This presents a clear opportunity for companies to develop and provide more targeted and effective solutions for this demographic.
BCG's research is the first of its kind to specifically focus on the role of women in perimenopause and menopause within the longevity market. The findings suggest that companies should deepen their understanding of this consumer group's unique needs and challenges. The market's potential is significant, but capitalizing on it requires more precise targeting and the development of innovative products.