BDC Offers Guide to Effective Internal Communication

The Business Development Bank of Canada (BDC) has published a comprehensive guide to help businesses develop and implement effective internal communication strategies. The publication aims to improve information flow and cohesion within organizations, regardless of their size.

BDC emphasizes that internal communication is crucial for both small and large companies. It encompasses everything from casual conversations to executive announcements, aiming to ensure all employees are aware of company goals and work towards common objectives.

The guide explains that effective internal communication fosters a strong corporate culture, increases employee engagement, and enhances productivity. It also helps standardize organizational activities and ensures everyone understands the company's direction.

BDC presents various tools and methods for improving internal communication. These include regular newsletters, company intranets, social media platforms, email updates, physical bulletin boards, open forums with management, and regular team and one-on-one meetings. Group messaging applications and two-way feedback channels are also mentioned.

Specific communication tools highlighted also include internal memos, podcasts, webinars, magazines, and infographics. Julie Rhéaume, head of employee communications at BDC, cites examples such as year-end messages from the president or intranet articles about benefits.