BDC Provides Small Businesses with Online Local Marketing Guidance

The Business Development Bank of Canada (BDC) has published guidance aimed at helping small businesses improve their local visibility on the internet. The guide focuses on strategies that local businesses can employ to attract more customers from their immediate area through digital channels.

BDC's seven-point plan includes advice on optimizing Google My Business listings, registering in local online directories, and utilizing social media platforms. The bank emphasizes that while the internet is global, it can also be effectively used to target local customers.

The guidance suggests that businesses should ensure their information is easily discoverable in local directories and online networks. Establishing and maintaining a Google My Business profile is highlighted as crucial for local search engine visibility. Active participation in local online forums and blogs is also recommended to increase exposure.

BDC stresses the importance of a business's website as the cornerstone of its marketing strategy. Companies should use relevant keywords and search engine optimization (SEO) techniques to ensure they rank highly in local search results. Finally, the guide advises on localizing pay-per-click advertising to precisely target the desired geographic audience.