Be LOVE™ Launches New Protein Drink: Power + Restore™
Be LOVE™, founded by Vital Proteins creator Kurt Seidensticker, has launched Power + Restore™. The drink offers 15g of protein in a light format and contributes to clean water access with every purchase.
Functional beverage brand Be LOVE™, established by Kurt Seidensticker, founder of Vital Proteins, has introduced its new product, Power + Restore™. This clear protein drink offers 15 grams of protein, 100% of the daily value for essential vitamins and minerals, zero sugar, and contains no artificial ingredients. It is positioned as a light and refreshing alternative to traditional, heavier protein shakes.
The beverage is available in six flavors: Strawberry Swirl, Orange Dream, Rocket Pop, Cherry Vanilla, Peach Mango, and Lemon Drop. Each serving combines 13g of clear whey protein isolate and 5g of collagen peptides, providing a total of 15g of protein. The drink also includes essential vitamins and minerals such as Vitamin C, zinc, and B vitamins, aimed at supporting daily wellness and recovery.
Seidensticker, who previously popularized collagen-based products with Vital Proteins, aims with Be LOVE™ to reframe protein consumption for everyday life. Power + Restore™ is a ready-to-drink format designed for convenience, offering an easy way to increase protein intake throughout the day, particularly for consumers seeking lighter protein options.
Beginning June 29, Power + Restore™ is available nationwide at Sprouts Farmers Market, with exclusive in-store flavors Rocket Pop, Lemon Drop, and Cherry Vanilla. The full range can also be purchased directly from the brand's website, drink.love, and on Amazon.
Through its One for Ten partnership with GivePower, Be LOVE™ dedicates a portion of each purchase to providing access to clean drinking water. Every can sold helps supply ten people with one day of safe drinking water via GivePower's solar-powered water purification systems.