Beauty Brand Founder Gregg Renfrew Emphasizes Classic Style and Confidence

Gregg Renfrew, founder and CEO of the beauty brand Counter, relies on a classic style with a personal "twist" for high-stakes moments, such as television interviews and speeches. She believes the key to dressing is feeling comfortable in one's own skin, which builds confidence for impactful public appearances.

Renfrew draws inspiration from European attitudes towards aging, viewing it as a stage that brings self-awareness and confidence, rather than something to hide. Her decades of experience building major brands while raising a family have honed her instinct for what flatters her and authentically reflects her identity.

When addressing young entrepreneurs and women in the corporate world, Renfrew is mindful of the message her wardrobe conveys. She balances polish with accessibility, ensuring her style is aspirational yet relatable, acknowledging that not everyone can afford high-end labels. "I want to be aspirational enough, but accessible," Renfrew stated.

Renfrew advises investing in a few high-quality, versatile "investment pieces," such as a perfect white shirt or a well-fitting blazer. She suggests maintaining a selection of go-to items that consistently make one feel confident and appropriate for any occasion. "Less is more," she recommends for professional attire, advocating for simplicity and understated elegance.