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Beko Launches FlexiStart for Automated Appliance Scheduling

Beko has introduced FlexiStart, a new feature within its HomeWhiz application designed to automatically run household appliances during low-cost electricity hours.

6 November 2026
Beko Launches FlexiStart for Automated Appliance Scheduling

Appliance manufacturer Beko has announced the launch of FlexiStart, a new feature integrated into its HomeWhiz mobile application. The service allows users to schedule appliance cycles to coincide with periods when electricity prices are at their lowest.

The feature is aimed at consumers on dynamic pricing plans, providing a mechanism to reduce household energy expenditures. By shifting demand away from peak usage times, the technology also plays a role in grid management, helping to balance electricity consumption during periods of high demand.

The integration of automated load shifting into consumer appliances reflects a broader industry shift toward smart energy management. As utility providers move toward more volatile pricing models, manufacturers are increasingly providing tools to help consumers mitigate costs. FlexiStart is currently available to users of the existing HomeWhiz digital ecosystem.

Original source: prnewswire.com