Believe analyzes diversity of Middle East and North Africa music market

Music company BELIEVE has released an analysis of the diversity and potential of the Middle East and North Africa (MENA) music market. BELIEVE's MENA Regional Head, Dolly Makhoul, notes that while Arabic unites the region, the area encompassing 23 countries is highly heterogeneous in terms of culture, economy, and digital consumption habits.

Makhoul points out significant variations across the region regarding internet and 4G penetration. She emphasizes that understanding different dialects and local cultures is crucial for operating in the music industry, with music serving as a bridge for comprehension.

The analysis highlights the historical role of music, mentioning artists like Oum Kalthoum and Fairuz, in spreading Egyptian and Lebanese dialects. This dynamic continues today with new artists and local hits acting as ambassadors for regional dialects.

BELIEVE identifies distinct hubs for music production and consumption within MENA. The Levant region is a strong producer, particularly of pop music, while Gulf countries are key consumption areas with the highest revenue per stream. Egypt, as the most populous nation, sees popularity in its domestic urban music genres like hip hop and Mahraganat.