Believe Appoints Adriana Sein President, Americas
Music development company Believe has created a new role of President, Americas and appointed Adriana Sein to the position. She will oversee the company's operations across North and South America.
Music development company Believe has named Adriana Sein as its new President, Americas. In this newly created role, Sein will oversee the company's business operations throughout the United States, Canada, and Latin America.
Sein will report directly to Believe's Global Head of Music, Romain Vivien. Her responsibilities will include leading commercial operations across the Americas, overseeing Label & Artist Solutions business lines, and driving the company's expansion. She will manage business in Canada and Latin America in addition to the U.S. market.
Sein joins Believe from ADA Music, a division of Warner Music Group, where she served as Senior Vice President & Global Head of Artist & Market Development. She has over 20 years of experience in the global music industry, including previous roles at Columbia Records and Ultra Records.
Believe stated that Sein's appointment reflects the company's continued investment in the region, particularly the United States, and its commitment to providing top-tier services for creators and labels. The company is also celebrating its 20th anniversary and has recently expanded its presence in the U.S.