Believe Appoints New Leaders in Southeast Asia

Digital music company Believe has announced several new appointments to its Southeast Asia (SEA) leadership team. These appointments, including Antoine El Iman as Managing Director for Southeast Asia and Australia/New Zealand, aim to accelerate the group's growth and solidify its market positions across the region.

The new leaders, comprising Dahlia Wijaya (Country Director, Indonesia), Georgette Tengco (Country Director, Philippines), and Somwalee Limrachtamorn (Country Director, Thailand), are expected to play a crucial role in fostering the growth of local artists. The Southeast Asian music market is experiencing significant expansion, and Believe holds leading positions in key countries such as Indonesia, Thailand, and the Philippines.

These strategic hires underscore Believe's long-term commitment to the region. The company aims to capitalize on the burgeoning growth trajectory by reinforcing its local teams' capabilities and providing them with advanced business and digital toolkits. Believe has consistently invested in the region over the past decade, supporting local talent through its various service blueprints.

Believe's strategy in SEA involves supporting labels and artists at different career stages through its Label & Artist Solutions and Artist Services, alongside its TuneCore platform for digital monetization. The company anticipates Southeast Asia to become one of the world's largest music markets within the next ten years, driven by digital adoption.