Believe Launches Music Publishing Division

Music company Believe announced in October 2025 the launch of its new division, Believe Music Publishing. The company frames this as a key step in its ambition to become a single global artist development company.

The new publishing entity is built upon the combined strengths of Believe and Sentric, a company acquired by Believe in 2023. Believe Music Publishing aims to provide rightsholders, including independent songwriters and publishers, with an advanced suite of tools and services. The operation will leverage the company's proprietary technology and data within a global collection infrastructure, which includes partnerships with collection societies.

The division will employ 160 publishing experts worldwide, covering areas such as creative, synchronization, and revenue optimization. It also seeks to create synergies between recording and publishing arms, utilizing combined data to unlock new opportunities. Believe reports that digital revenue for songwriters represented by the company grew 13 percentage points above the market average in 2024.

Believe has appointed Chris Meehan as CEO of Publishing. Meehan previously founded Sentric and oversaw its growth into an international publisher. The company will continue to offer existing publishing solutions through Sentric and TuneCore.

The company has also announced regional leaders for its publishing business, including Ismaël Kané for France, Alexandra Ziem for Germany, Sunil Gursahani for India and South Asia, Chris Dampier for North America, and Monthira Tunthagadh for Southeast Asia. Believe has also signed agreements with prominent artists and publishers globally.