Believe Redesigns Global Music Strategy Under New Leadership
Digital music company Believe has announced a redesigned global music strategy, led by newly appointed Global Head of Music Romain Vivien. The strategy aims to enhance artist development and value for artists and labels.
Believe, a digital music company, has unveiled a redesigned global music strategy focused on boosting artist development and increasing value for artists and labels. The initiative is spearheaded by Romain Vivien, who also serves as the Group's President for Europe.
In his new capacity as Global Head of Music, Vivien will oversee the acceleration of Believe's "Artist Services" business, which provides tailored strategies for market entry and audience development. He will also focus on creating synergies across the company's "Label & Artist Solutions" offering, encompassing distribution, marketing, and digital promotion, as well as its publishing arm.
The company highlighted recent successes with artists such as The Blaze, Novo Amor, and Grupo Frontera as evidence of its current trajectory. Believe stated that Vivien's strategy will leverage the company's digital expertise and partnerships with digital services to promote artists across genres and regions.
Romain Vivien has been with Believe since 2008 and has been instrumental in its growth. The company's CEO, Denis Ladegaillerie, expressed confidence in Vivien's leadership to further develop Believe as a premier artist development company.