Believe signs Artist Services deal with Craig David

Believe, a global player in music distribution and artist services, has signed a worldwide Artist Services agreement with British artist Craig David through its Believe UK office. The deal will cover the international digital and physical distribution, marketing, promotion, and partnership campaigns for David's forthcoming album, scheduled for release in 2025.

Craig David, known for his R&B and UK garage blend, has had a career spanning 25 years, releasing eight albums and selling over 15 million records globally. He has received multiple accolades, including three Ivor Novello Awards and five MOBO Awards, and has been nominated for 14 BRIT Awards and two Grammy Awards. His current engagement includes nearly five million monthly listeners on Spotify.

The agreement designates Believe UK teams, supported by the company's Audience Development department, to manage the complete campaign for David's new music. This encompasses international distribution, marketing efforts, and collaborations with digital streaming platforms. The first single from the upcoming album, "In Your Hands," is already available on all music platforms.

To mark the new partnership, Believe hosted an exclusive showcase for Craig David at its French headquarters, allowing staff to experience the artist's performance. Believe's core business involves supporting artists in their careers and expanding their reach through comprehensive distribution and marketing services.