Believe signs global artist services deal with Craig David

Music company Believe announced on November 5, 2024, that it has entered into a global artist services agreement with British singer, songwriter, and record producer Craig David, via its Believe UK division.

The agreement will encompass Craig David's forthcoming album, slated for release in 2025. Believe will manage international digital and physical distribution, marketing, promotion, and digital streaming platform partnerships. David's career spans 25 years, with eight albums released and over 15 million records sold worldwide. His accolades include three Ivor Novello Awards and five MOBO Awards.

Alex Kennedy, Managing Director of Believe UK, stated that David is a "generational talent" who continues to captivate audiences. "We are honored to be working with Craig David and his team and look forward to the world hearing his new music," Kennedy added.

Craig David himself described Believe as having a "really cool team" that shares his enthusiasm for his upcoming music. "I'm really looking forward to starting this new chapter," he said. The company also hosted an exclusive showcase for the artist at its Paris headquarters to mark the partnership.

Beyond the artist services deal, David is also known for his TS5 brand, which encompasses his live performances and DJ services. He maintains a significant listenership on streaming platforms.