Benetton and Benetton Rugby Launch FW26 Campaign
United Colors of Benetton and Benetton Rugby have renewed their partnership for Fall/Winter 2026 with the launch of a new campaign titled "United We Stand". The campaign focuses on connection, identity, and team spirit.
United Colors of Benetton has extended its partnership with Benetton Rugby for the Fall/Winter 2026 season, launching a new campaign named "United We Stand". The initiative merges fashion, sport, and community through a visual narrative.
The campaign utilizes rugby as a medium to express Benetton's core values, including authenticity, individuality, and collective identity. The project features players from multiple generations of the Benetton Rugby Treviso organization, encompassing both established athletes and younger prospects.
Photographed by Rankin, the campaign blends individual portraits with a group image designed to represent diversity and shared identity. The visual concept centers on the people involved, highlighting their personalities.
Alongside the campaign, United Colors of Benetton has introduced a new Benetton Rugby capsule collection. Central to the collection are updated polo shirts, inspired by archival designs from 1989 and 1995, complemented by T-shirts, a sweatshirt, and a bucket hat.
Benetton Rugby, founded in 1932 and boasting a notable history with 15 league titles, strengthens its connection with the fashion brand through this campaign. "United We Stand" bridges fashion, sport, and community, emphasizing shared values that link different generations of athletes and consumers.