Bentley Updates Brand Story, Highlighting Heritage and Sustainability Goals

Luxury car maker Bentley has updated its brand narrative, detailing its journey since founder Walter Owen Bentley (W.O. Bentley) established the company in 1919. Over the decades, Bentley has become synonymous with performance, craftsmanship, and premium materials.

The company is also highlighting its commitment to sustainability. In 2020, Bentley launched its "Beyond100" strategy, aiming to become the world's most sustainable luxury automotive marque. This strategy guides the company's future planning and product development.

Bentley's reputation was initially built on the racing successes of the "Bentley Boys" and "Bentley Girls" in the 1920s, inspiring continuous engineering advancements. Today, the company continues this tradition with a forward-looking approach and a focus on promoting sustainable values.

The brand also elaborates on its historical models, the iconic "Flying B" bonnet mascot, and other brand emblems as part of its rich story, offering customers a deeper understanding of Bentley's heritage and standards.