BERNINA of America Marketing Team Wins Team of the Year at Content Marketing Awards

BERNINA of America has received the Team of the Year award at PR Daily's 2026 Content Marketing Awards, announced on June 18 in New York. This national distinction is awarded to a single marketing team across all industries.

The honor recognizes BERNINA of America's community-first marketing strategy, which prioritizes storytelling, education, and product purpose in all campaigns. By integrating e-commerce, public relations, social media, paid media, email, and content into a unified plan, the team created cohesive customer journeys for makers who sew, quilt, and embroider with BERNINA machines.

This approach yielded notable results, including a significant year-over-year increase in e-commerce revenue, with machine sales becoming the company's primary growth driver. Signature brand moments like BERNINA University and targeted product introductions translated innovation into hands-on education, placing subject-matter experts at the forefront for the maker community.

"This award belongs to a team that shows up every day for the people who create with BERNINA. Everything we do begins with our community of makers, and it is deeply rewarding to see that commitment recognized among the best in the industry," said Paul Ashworth, President and CEO of BERNINA of America.

The recognition preceded the team's management of BERNINA University 2026 in New Orleans, a major annual event where the company introduced its newest generation of machines to dealers nationwide.