Bethenny Frankel's Supermodel Cafe Opens to Mixed Reviews
Entrepreneur Bethenny Frankel has launched a pop-up cafe in the Hamptons, drawing long lines but also receiving varied customer feedback on its food offerings.
Reality television star and entrepreneur Bethenny Frankel has opened a new pop-up cafe, Supermodel Cafe, in the Hamptons, which began service on August 13. The establishment features a pink interior and branded merchandise, along with a menu inspired by Frankel's own recipes.
The cafe's food menu includes lower-calorie versions of popular dishes, such as sandwiches named "The Bethenny" and "The Nepo Baby." Offerings also feature protein-rich bagels with toppings like cacio e pepe and caviar, alongside Frankel's signature chicken salad. The beverage selection includes flavors like cookie butter and pistachio coconut.
Initial customer reactions shared on social media have been divided. While some visitors praised items like the bagels, others expressed disappointment, describing the food as "just okay" or "underwhelmed." Content creator Greta Louise shared a positive review of the bagel on TikTok, while another user reported not finishing their meal.
Frankel acknowledged the mixed feedback, stating on social media that adjustments are being made to the menu daily. She also commented to Page Six that while the chicken salad may not be the absolute best tasting chicken, it is the best "better-for-you" low-calorie version she has encountered.
The Supermodel Cafe's opening occurs amidst renewed public discussion regarding thinness culture and the impact of weight-loss drugs. This venture echoes Frankel's previous brand, Skinnygirl, which gained popularity for its low-calorie beverage options. The cafe's focus on diet-conscious food aligns with a broader conversation about marketing and its potential influence on eating behaviors and mental health.