Big Mobile and Future Expand Partnership Across APAC
Big Mobile has announced an exclusive strategic partnership with international media group Future. The agreement covers mobile and tablet advertising products across several Southeast Asian markets.
Digital advertising firm Big Mobile has announced an expansion of its strategic partnership with international media group Future to cover the entire Asia Pacific (APAC) region.
The agreement, effective March 10th, encompasses a full range of rich and standard ad products across mobile and tablet platforms. Partner markets include Australia, New Zealand, Singapore, Indonesia, Malaysia, Vietnam, Philippines, and Thailand.
Big Mobile's existing publisher network includes major names such as Yahoo!, CBSi, Singtel, ESPN, and EA Games. This new collaboration with Future, which operates 17 specialist titles including TechRadar, T3, and PC Gamer, will increase Big Mobile's exclusive reach in the region by over 700,000 monthly unique browsers.
The partnership is expected to strengthen Big Mobile's position in premium categories and offer brands opportunities to engage with targeted audiences within Future's niche digital environments.