Bilibili lowers subscription costs during 11.11 sales event
Chinese video platform Bilibili is offering discounted two-year memberships as part of its 11.11 promotional campaign.
Bilibili has reduced the price of its two-year Premium subscription as part of the annual 11.11 sales period. The promotion brings the total cost for a two-year membership down to approximately 184 yuan, effectively lowering the annual expense to about 92 yuan.
The price reduction is achieved through a combination of base discounts and additional platform-specific vouchers. The original price of 313 yuan has been slashed to 198 yuan, with further micro-deductions available through the company’s e-commerce channels.
This pricing strategy is consistent with efforts by Chinese digital platforms to incentivize long-term user retention during peak retail periods. By offering lower barriers to entry for premium services, Bilibili aims to maintain its subscriber base amidst stiff competition in the digital video and streaming sector.