Bilibili offers bundled membership discounts

Chinese video platform Bilibili has launched a promotion offering discounted bundled memberships. The campaign runs from September 4 to 8.

During the promotion, Bilibili's paid "Super Member" subscription is bundled with various other services. Options include a one-year super membership for WPS Office productivity software for 158 yuan, or a one-year premium membership for Netease Cloud Music for 168 yuan.

Other bundled offers include a combination of Bilibili membership and a three-month super membership for Baidu Wangpan cloud storage for 148 yuan. Additionally, a bundle of Bilibili membership and a three-month VIP membership for the Youku streaming service is available for 178 yuan.

The promotions are being distributed through the e-commerce platform JD.com. Bilibili is a major video content platform in China, and these marketing efforts aim to attract and retain users by offering added value through combined subscription packages.