Blokees partners with Hatsune Miku concert series in China
Toy manufacturer Blokees served as a strategic partner for the MIKU WITH YOU 2026 concert in Shanghai, where it unveiled new products and hosted a fan-created exhibition.
Blokees served as an official strategic partner for the Hatsune Miku "MIKU WITH YOU 2026" concert, which took place in Shanghai from October 31 to November 1. The event served as a platform for the company to showcase its expanded range of character assembly toys, which now totals approximately 50 products based on the Hatsune Miku intellectual property.
The company used the concert to debut two new items in its DaaLaMode series: an "Ultramiku" figure created in collaboration with the Kaiju franchise, and a Snow Miku model. These additions reflect the company's ongoing strategy to diversify its toy portfolio through articulation, fashion-focused display elements, and cross-IP collaborations.
Beyond product displays, Blokees organized a dedicated exhibition for its BFC (Blokees Family Creator) community. The display featured over 20 fan-contributed works, ranging from photography to customized figure modifications. By integrating community-driven content into its commercial presence, the company aims to deepen consumer engagement with its product line.