Blood Records turns vinyl into collectible items with novel pressing methods

London-based record label Blood Records has carved out a successful niche in the music industry by specializing in the production of limited-edition vinyl records. The company employs unique pressing techniques that make its records visually striking and desirable collector's items, countering the disposable nature of music consumption in the streaming era.

Blood Records' specialty lies in multi-colored vinyl records featuring diverse designs like starbursts, swirls, or zoetrope images that appear to move as the record spins. Collaborating with Press On Vinyl in Northern England, the company utilizes advanced machinery capable of producing records filled with liquids or powders. For instance, a remix version of Charli XCX's "Brat" was released on a vinyl record containing white powder.

"Our audience doesn't want standard things," states Craig Evans, founder and CEO of Blood Records. "We want people to have a visceral reaction when they see our records for the first time." The company has experienced significant growth since its inception in 2018, with its core demographic shifting from middle-aged men to younger fans aged 14-25. Records typically range from $40 to $60, with most pressings selling out rapidly.

Vinyl record sales have seen consistent growth in recent years, with consumers seeking physical media as a tangible alternative to the instant access provided by streaming services. Blood Records continuously aims to push boundaries and develop novel ways to elevate the vinyl medium. The company is currently experimenting with incorporating 3D-printed elements and even flowers into records, enabling artists to realize unique visions and facilitating previously considered impossible releases.