Blue Light Card integrates Shopping Cards into app with Tillo

Blue Light Card, the UK's primary discount and rewards service for frontline workers, has launched a new in-app Shopping Cards experience, utilizing Tillo's technology. The service caters to over six million members, including those in emergency services, healthcare, social care, teaching, and the armed forces.

The new feature allows members to browse, purchase, and store digital gift cards directly within the Blue Light Card app. Previously, users had to leave the app to complete gift card purchases. This integration is designed to create a more seamless and efficient process for accessing savings from various brands.

"Technology is critical to how we deliver real value to our members at scale," said Tarun Gidoomal, Chief Commercial Officer at Blue Light Card. "By bringing the entire Shopping Cards experience into our app, in partnership with Tillo, we've taken the friction out of everyday spend and given frontline workers a faster, simpler way to make their money go further."

The company stated that it helped its members save over £500 million in the last year. The new Shopping Cards feature is intended to further enhance the value proposition for its user base across the UK.