Bluemercury Appoints Stacie Borteck Dattner as Head of Merchandising
Bluemercury, a luxury beauty retailer and Macy's, Inc. nameplate, has appointed Stacie Borteck Dattner as its new Head of Merchandising. This appointment is part of the company's growth strategy.
New York – Luxury beauty retailer Bluemercury has appointed Stacie Borteck Dattner as its new Head of Merchandising. She will oversee the curation and strategic planning of product assortment across all Bluemercury brands.
Dattner brings extensive experience in the beauty industry and retail merchandising. Her previous roles include leadership positions at SaksFifthAvenue.com and LVMH. Bluemercury CEO Barry Calagna stated the appointment supports the company's objective to strengthen its position in the luxury beauty market and expand its offerings.
The appointment is part of Bluemercury's broader growth strategy, which includes developing its e-commerce capabilities and expanding its physical store network. The company aims to enhance customer experience and provide a wider selection of curated beauty products.
Bluemercury operates as a nameplate under Macy's, Inc. The company intends to focus on reinforcing its product curation and portfolio through expert leadership.