BlueSnap's Embedded Payments Help Simpler Generate Half of Revenue
Checkout-as-a-service provider Simpler now generates 50% of its total revenue from payments following the implementation of BlueSnap's Embedded Payments solution. This has enabled new revenue streams without the need for Simpler to build its own payment infrastructure.
Simpler, a checkout-as-a-service platform, is now generating 50% of its total revenue from payments through its partnership with BlueSnap, a checkout-as-a-service provider. The collaboration allowed Simpler to integrate payments capabilities into its own checkout platform, creating new revenue streams without the significant investment typically required for payment infrastructure.
Simpler provides checkout technology primarily to mid-market e-commerce businesses in Europe. The company sought to avoid the costs and complexities of establishing its own payment operations. They aimed to partner with a provider that could offer a branded payments solution, complete with the necessary technology, expertise, merchant onboarding, and global payment infrastructure.
BlueSnap was selected for its ability to combine embedded payment functionality with global payment capabilities. BlueSnap's solution now enables Simpler's merchants to accept payments across 20 markets in the UK and European Union. The platform offers a seamless onboarding experience for merchants while allowing Simpler to earn revenue from transactions processed through its system.
"BlueSnap's platform capabilities have been game-changing," said Alex Kyriakopoulos, Simpler co-founder. "It allows Simpler to host other merchants and generate revenue from their transactions. The white labeling and the embedded payments are the key characteristics that made this possible."
BlueSnap, powered by Payroc, provides global payment orchestration, enabling businesses to accept payments worldwide, increase revenue, and streamline cross-border commerce.