Boats Group Hires Marine Expert Jack Haines for Content Expansion
Boats Group, a technology company powering online boat marketplaces, has appointed marine journalist and boat testing authority Jack Haines. Haines will lead the expansion of the company's content and social media channels.
MIAMI – Boats Group, the operator of the world's largest online boat marketplaces, has appointed marine journalist and boat testing expert Jack Haines to drive content expansion. Haines will be responsible for growing the company's original editorial content, video output, and social media presence.
Haines brings 15 years of experience in boat testing and editorial leadership. He previously held roles as Reviews Director at YachtBuyer and Deputy Editor at Motor Boat & Yachting, where he rigorously evaluated hundreds of vessels, focusing on performance, design, and practical usability on the water.
The company aims to enhance collaborations with boat builders and manufacturers through Haines' expertise. Utilizing digital formats, video features, and social media storytelling, Haines will assist brands in introducing new models and sharing their engineering stories directly with potential buyers during their research phase.
"Haines's deep experience in testing boats and understanding buyer needs will allow us to create even more valuable content for consumers while giving builders and manufacturers more ways to engage buyers," said Courtney Chalmers, Chief Brand and Communications Officer at Boats Group. Haines stated his excitement about scaling high-caliber, independent boat testing on a global stage and delivering authentic insights to a wider audience of boaters.