BODY20 Expands EMS Training Beyond Strength Workouts
BODY20 introduces a new 20-minute "Tone" class blending yoga, Pilates, and barre with electrical muscle stimulation (EMS). This expands the company's offering beyond traditional strength training.
The new "Tone" class is designed to provide a full-body workout that integrates low-level electrical muscle stimulation (EMS) with elements from yoga, Pilates, and barre. BODY20 states the new format is designed to last 20 minutes and focuses on toning and shaping muscles.
The company, previously known primarily for its EMS technology-driven strength training programs, aims with this expansion to reach new customer segments. The new "Tone" class brings BODY20's technology to a broader audience seeking a lighter yet effective workout format.
BODY20 was founded in 2019 and has rapidly grown by offering EMS training, which claims to significantly reduce workout times and enhance results. The company's previous services have focused on increasing muscle strength and rehabilitation.
The launch of the "Tone" class in Newport Beach reflects the company's ambition to diversify its offerings and meet a growing demand for differentiated and shorter workout formats.