BodyCodes Challenges Apparel Sizing Standards, Launches Shape-Based Fit System
Apparel Genetics has launched BodyCodes, a new fit system based on body shape, aiming to address the widespread issue of clothing returns. The system seeks to improve customer satisfaction by offering better-fitting garments.
Apparel Genetics, Inc. has officially launched BodyCodes, a new shape-based fit system designed to disrupt traditional clothing sizing standards. The company states that the current system of standardized sizes is fundamentally flawed, leading to a high volume of customer returns.
BodyCodes aims to solve this problem by providing consumers with a method to find clothing that better matches their individual body shapes. The implementation of this new standard is expected to significantly reduce the rate of apparel returns and enhance overall customer satisfaction.
While specific details about the technical operation of the BodyCodes system and its initial target markets have not yet been released, the launch signals an attempt to tap into the growing demand for personalized retail experiences.
The company asserts that the new standard challenges the established sizing conventions within the apparel industry. Apparel Genetics intends to foster a broader shift in the sector towards more individualized and effective garment fitting.