Bonduelle promotes recycling on social media in Russia

Bonduelle EurAsia Markets (BEAM), the Russian business unit of Bonduelle, has initiated a social media campaign to promote environmental awareness and recycling among Russian consumers. The campaign aims to educate consumers about sustainable development practices and encourage them to recycle packaging from Bonduelle products.

The company states it has worked with Greenpeace to ensure its practices align with sustainability goals. BEAM is focused on sharing best practices and guiding consumers through the recycling process, such as the proper handling of metal cans.

As part of the initiative, Bonduelle has partnered with Russian bloggers and influencers who are sharing information and their personal recycling habits on social media. This collaboration is intended to spread awareness about recycling Bonduelle products and has reportedly received positive feedback.

Additionally, Bonduelle is running a contest encouraging consumers to share their own recycling stories. Winners will be awarded Bonduelle products, aiming to make recycling an active and visible consumer activity. The company reports the campaign has positively impacted its brand image in Russia.