Bonprix Celebrates 40th Anniversary with Cultural Event

Fashion brand bonprix marked the culmination of its 40th-anniversary celebrations with an exclusive "Celebrating 40 in Style" cultural marketing event held at the Curio-Haus in Hamburg on June 25, 2026. The event concluded a series of activities commemorating four decades of the fashion brand.

Around 300 invited guests attended the event, including representatives from the Otto Group, celebrities, and content creators. A select group of customers and employees also participated, having won invitations through a competition. The evening aimed to connect the brand, people, and emotions.

Highlights of the evening included the short film "Forty and Fabulous," where soap opera actors humorously planned bonprix's 40th-anniversary party. The film featured presenter Nina Bott, Laura Osswald, Juliette Greco, and Maria Wedig. Dr. Nicolai Johannsen, Managing Director Marketing, and Carolin Klar, Managing Director Product, Sourcing & Corporate Responsibility, shared insights into bonprix's evolution into a strong fashion brand. Musician Oliver Petszokat, also known as Oli P., entertained guests with a surprise performance.

The event also featured interactive elements such as a T-shirt customization station, a "fashion closet" showcasing current styles, and a "manifestation station," allowing guests to experience the brand. Bonprix stated the event focused on "empowerment" for women over 40.

The cultural marketing event concluded bonprix's anniversary initiatives, which also included an outdoor advertising campaign, internal staff celebrations, and various online activities.