Bonprix Celebrates 40th Anniversary with Employees and Otto Group Guests
Fashion company Bonprix held an internal celebration for its employees and guests from the Otto Group at its Hamburg headquarters to mark its 40th anniversary. Over 800 employees attended the event.
Fashion retailer Bonprix celebrated its 40th anniversary with an internal company event in Hamburg, Germany, hosting over 800 employees and guests from the Otto Group. The celebration took place at the company's headquarters.
The event, themed "Celebrating in Style," recognized the company's history and successful development over four decades. Highlights included a fashion show featuring current Bonprix styles, an exclusive preview of a new campaign film, and other activities designed to immerse attendees in the brand's identity. Notable attendees included Petra Scharner-Wolff, CEO of the Otto Group, along with board members Benjamin Otto and Janina Lin Otto.
Prior to the internal gathering, Bonprix engaged customers over several weeks to celebrate the milestone. This internal event underscored the importance of its workforce and the strong corporate culture that has driven its success for 40 years. Similar celebration events were also conducted at Bonprix's international locations.
Founded in 1986, Bonprix is part of the Otto Group and offers fashion apparel and accessories at competitive prices in 16 European countries. The company reaches approximately 10 million active customers annually, with its European revenue reaching €1.1 billion in the 2025/2026 fiscal year.