Bonprix opens new office location in Łódź, Poland
Fashion company Bonprix has opened its new office in Łódź, Poland, spanning approximately 2,400 square meters. The modern space is designed to foster creativity, enhance collaboration, and support hybrid work models.
Bonprix, an international fashion brand within the Otto Group, has relocated its Łódź team to the Nowa Fabryczna office building. The new premises, covering around 2,400 square meters, are designed to encourage creativity, strengthen collaboration, and optimally support a hybrid working model.
The office functions as a multifunctional workspace, offering areas for focused work as well as zones for teamwork. Employees have access to modern meeting rooms, quiet workspaces, an open event area, and a "Fashion Corner" to showcase the brand's latest collections. Bonprix serves millions of customers across Europe with a diverse fashion range, primarily targeting women aged 40 to 60.
The official opening took place on March 19th. This move represents a significant corporate decision underscoring Bonprix's long-term commitment and successful future in Łódź. The new location better meets current organizational requirements and accommodates the growing scope of projects. Approximately 130 specialists are employed here in key areas such as product development, e-commerce, marketing, customer service, accounting, logistics, and IT.
"Our new premises not only mean a change of location but also an improvement in the quality of our daily work. Our goal was to create a place that supports and inspires people while strengthening a culture of collaboration," said Maja Biernacka, CEO of Bonprix Sp. z o.o. "I am convinced that this environment will open up new opportunities and help us pursue our strategic goals more effectively. It is an investment in the company's growth and a solid foundation for future development."
The Łódź office plays a crucial role in advancing e-commerce processes and projects aimed at improving the shopping experience for Bonprix customers throughout Europe. "The team in Łódź has a significant impact on the development of our e-commerce solutions. The new office provides optimal conditions for testing, prototyping, and refining processes critical to all Bonprix markets," stated CTO Matthias Wlaka. "Our focus is on creating convenient and intuitive shopping experiences."