bonprix reports EUR 1.76 billion in revenue for fiscal year 2022/23

International fashion company bonprix concluded fiscal year 2022/23 with a revenue of EUR 1.76 billion (IFRS). This represents a decrease of approximately 9% compared to a strong prior year, which saw revenues of EUR 1.94 billion. The company attributed part of this decline to its withdrawal from the Russian market, which resulted in significant special charges and reduced the bonprix Group's overall revenue by about 3%. Additionally, subdued consumer spending in Germany, the company's home market, contributed to the revenue decrease.

Despite these challenges, bonprix recorded positive sales developments in over ten of its European markets, with eleven markets showing growth. Notably, Norway experienced over 10% growth, and Finland achieved triple-digit growth on a smaller revenue base. Eastern European markets such as Slovenia and Hungary also reported strong double-digit growth.

In contrast, markets like Italy and France did not match the high revenue figures from the previous year. The U.S. market, under the VENUS brand, remained challenging, with a slight double-digit decrease in revenue. bonprix is focusing on digital marketing efforts to further transform VENUS. Significant category demand was seen in dresses, occasion wear, and swimwear, as well as continued strong performance in sportswear due to ongoing outdoor trends.

bonprix has entered fiscal year 2023/24 with a refreshed brand identity and logo, marking a milestone in its digital brand transformation. The company aims to strengthen its profile as an international, digital fashion brand. Carolin Klar has also joined the management board as of the beginning of the current fiscal year. The company anticipates a recovery in the German market during the new fiscal year and is implementing targeted measures to leverage emerging positive trends.