bonprix Wins Internet World Business Shop Award for "Best Brand Shop"
Fashion retailer bonprix has been awarded the Internet World Business Shop Award for "Best Brand Shop" at a ceremony in Munich. The company's mobile-first approach was highlighted by the judges.
German fashion retailer bonprix has won the Internet World Business Shop Award in the "Best Brand Shop" category. The award ceremony took place in Munich on March 11, 2019.
The jury recognized bonprix's successful implementation of a "Mobile First" strategy, which significantly enhanced the online shopping experience for mobile users. Launched in 1997, bonprix's online shop is now among the top ten highest-grossing online stores in Germany, with over 80 percent of its revenue generated online.
"We are very proud of this award," said Markus Fuchshofen, bonprix Managing Director for E-Commerce, Sales Germany, and Brand. "It confirms that we have succeeded in continuously convincing our customers with our offering and that the expert jury recognizes the quality of our work."
The award ceremony brought together approximately 200 e-commerce decision-makers. The Internet World Business Shop Award is presented annually to the best online shops in German-speaking countries across various categories.