Branch Launches Flex EWA Model for Banks and Credit Unions

Branch, a provider of embedded financial services for workforces, has launched its Flex earned wage access (EWA) model, a new white-label configuration designed for banks and credit unions. This allows financial institutions to integrate EWA directly within their own banking apps under their own brand, while Branch funds advances and oversees compliance.

The new offering builds on Branch's earlier Flex model, which streamlined EWA deployment for employers. The company states this approach enables financial institutions to offer EWA without the multi-year timelines typical of core banking projects. Branch data suggests EWA can increase customer engagement and deposit retention for financial institutions.

Through the Flex EWA model, banks and credit unions can offer customers earlier access to their earned wages. Branch handles the technical integration, funding, and compliance via an API-first, bank-grade integration. This structure aims to remove balance-sheet risk and the need for new underwriting for the financial institutions.

Customers can opt for instant transfers to their debit card for a fee or choose standard delivery at no cost. Branch's solution is configurable and integrates into existing banking platforms. The company also offers other embedded financial services, allowing institutions to expand their offerings over time.