Brand Engagement Network Expands Cataneo Platform to U.S. Market

Brand Engagement Network, Inc. (BEN) announced the U.S. market expansion of its Cataneo platform on July 13, 2026, following its acquisition of Cataneo GmbH finalized on June 30, 2026. The company has established its U.S. commercial headquarters in New York City, on Madison Avenue, to support this expansion. The move integrates Cataneo's global media technology infrastructure with BEN's artificial intelligence (AI) capabilities and industry expertise.

Cataneo's MYDAS platform currently manages over €6 billion in annual advertising inventory across more than 1,000 media brands and 200 channels globally. The U.S. market presents a significant growth opportunity as broadcasters and media companies seek to modernize their advertising infrastructure and adopt AI-powered technologies.

To accelerate this expansion, BEN has appointed Don Durand as Chief Sales Officer for Cataneo. Durand, who has over 20 years of experience in media technology, brings extensive industry relationships and market knowledge. He will lead Cataneo's global commercial strategy and drive the adoption of BEN's AI-powered media technology platform.

Christian Unterseer, a BEN board member and co-founder of Cataneo, will guide the company's strategic vision. Unterseer, a pioneer in cloud-based media technology, believes AI represents the next major transformation for the industry. He emphasizes that the combination of BEN's AI capabilities and Cataneo's infrastructure is key to delivering practical solutions with measurable outcomes.