Brightstar Lottery to showcase technology portfolio at World Lottery Summit 2026

Brightstar Lottery PLC is set to display its updated suite of lottery technology at the upcoming World Lottery Summit (WLS) 2026 in Sydney. The exhibition, running from November 9 to 12, will feature products across retail, digital engagement, and backend operational insights.

Key among the firm's presentations is the debut of eDraw Plus, a category designed to bridge traditional draw games with digital, story-driven player experiences. The company is also showcasing hardware aimed at retail modernization, specifically the Retailer Lens terminal, which supports multi-format scanning for physical and digital integration.

Marco Tasso, Executive Vice President and COO of Global Lottery at Brightstar, stated that the company is prioritizing AI and data analytics to help lottery operators navigate shifting consumer expectations. Featured tools include the Game Planner for forecasting and an automated reporting assistant to improve internal operational efficiency.

Brightstar currently provides central systems and technology services to 26 of the 46 U.S. lottery jurisdictions and eight of the world's ten largest lotteries. Company executives are scheduled to participate in various speaking engagements throughout the summit to discuss current trends in global lottery management.